Norfolk wildflower restoration project

Norfolk Rivers Trust (NRT) has been proudly selected as a key delivery partner for the Air Wick and WWF partnership to restore 20 million square feet of wildflower habitats across the UK over the next three years.

In East Anglia, work will take place in the Broadland, Cam and Ely Ouse (CamEO) and Norfolk catchments, and will be looking to create brand new sites for wildflowers from other land uses, as well as to enhance the conservation and management of existing meadows and other wildflower habitats.

NRT will be working closely with local partners and private and public landowners to support the on-ground delivery, with the main focus being on farmland, wildlife conservation sites and publicly accessible land. This is to ensure that the best sites are selected to provide as much benefit to nature and local communities as possible.

Find out why this work is so important here and view their guide to growing wildflowers.

Working together to help restore wildflower habitats globally