The Water Sensitive Farming (WSF) initiative provides free, trusted and confidential farm advice to support the restoration of freshwater environments, nature and landscape resilience.
Working across Norfolk – and in parts of Suffolk and Cambridgeshire – flexible grant support is available for interventions that improve soil health, water management, biodiversity and carbon storage.
Now in its fourth phase (2022-2023), this work is supported by a partnership between The Norfolk Rivers Trust and The Coca-Cola Foundation. Working together over the last 9 years to replenish water and implement critical nature-based solutions in East Anglia, one of the most water-stressed areas in Great Britain.
Additional funding support is received from corporate, public and conservation partners including Tesco and WWF-UK – as well as through the Courtauld 2030 Commitment.
Between 2012 and 2021, the Norfolk Rivers Trust’s Water Sensitive Farming initiative was supported through a partnership between WWF-UK and The Coca-Cola Foundation. WWF-UK continues to support Norfolk Rivers Trust’s landowner engagement work through other corporate funding sources.
Courtauld 2030 Water Ambition Project
WSF is acting as the key delivery mechanism for delivering water quality and quantity improvements in East Anglia, as part of the Courtauld 2030 Water Ambition.